Coach James

I have been in the health and fitness industry for over 10 years. I started working as a personal trainer for a large gym chain and over the years I’ve opened 3 gyms. I now predominantly work mentoring our coaches at Lift Off. The one thing that has stayed constant for me is the pursuit of being the best coach I can be. This has taken me from learning about movement, nutrition, injury prevention and sport but has always returned to cultivating and developing better relationships.

I plan to work within the fitness industry for the rest of my life either helping clients directly or assisting coaches deliver the same advice. I am incredibly proud to be part of the LiftOff team.